Diversity was always a very important goal in developing this brand. It was something we were unashamedly requiring in our search for models, testers and participants.
Growing up in Mackay I had such a broad range of ethnicities among my friends, whether they were Indigenous, Islanders, Kiwi's or of south-east Asian descent we were a blend of everything with no real majority at all.
It has always stood out to me then how little diversity and representation there seemed to be as I didn't feel like the marketplace was very reflective of my surroundings, so was certain others felt the same way.